The Internet advertising market has grown year after year. Internet advertising expenses have exceeded one trillion, five hundred billion yen(*1). Meanwhile, the use of Internet advertisements is becoming more important in corporate marketing activities.
We have focused on smartphone advertising for a long time. We are enhancing the production and distribution system for digital video ads, which have been growing dramatically. In addition, by establishing a unit specialized in branding ads in which needs have recently increased, we provide solutions based on our knowledge and executive power as a digital media agency. Our activities also include a forecast of the effects of ads, presentation of ideas for improvements and joint research with universities towards the provision of support for advertisement creation with using AI technologies.
We support your marketing activities through the global development of comprehensive marketing support services using the track records and knowhow that we have cultivated by operating Internet ads.
(*1) Source: Overview of Advertising Expenditures in Japan for 2017, DENTSU INC.